Crafting simple and functional brand identities with purpose.

STEP ONE

We'll uncover your brand's personality, position, mission, values, and growth goals.

This part of the process is hands-on and collaborative. Lots of conversation and research help inform everything that we craft throughout the the other phases of our project.

STEP TWO

Informed by our discovery process, we'll craft an identity system that helps you scale and meet your goals.

This is where plans are put into action. Throughout our project, we will have multiple touch points to make sure we are meeting expectations and communicating progress. We typically deliver 2-3 fully developed system concepts.

STEP THREE

We make sure we get it right. Sometimes that means an adjustment or two.

We ensure that all feedback is taken into consideration before we finalize and deliver the complete brand system.

STEP FOUR

Delivery of final design system is comprehensive and intended for function.

For brand identity design systems we deliver the following set of assets:

• Logo design system folder
• Brand guidelines
• Brand fonts and licenses
• Brand training

STEP FIVE

What comes next?

Our ultimate goal is to leave your team with all of the assets and knowledge needed to effectively utilize your new brand identity system. We also offer post-project support such as digital asset development, stationery, social media design templating, etc.