Bakari Sellers

Bakari Sellers is a well-known CNN political analyst and New York Times best selling author. We worked with Bakari to establish his personal brand identity in a effort to increase brand awareness.

Bakari wanted something strong and clear. We chose a typeface rooted in symmetry and boldness as a base for a custom word mark. The unique-nature of the name Bakari allowed us to focus our efforts on making his first name stand out and be the featured identitfier on any and all brand collateral.

Project created in collaboration with Carbon Thread Agency.
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