Inclusive Nature Alliance

INA is a non-profit with a mission to care for our planet while building an inclusive and creative environmental community. The visual system needed to feel set apart from traditional environmental groups and create versatility for brand growth.

The logo mark is built from intersecting triangles — embodying the concepts of inclusivity, togetherness, transparency, and change. Typically, environmental groups lean into organic forms. INA is all about creating a new approach – the logo mark helps tell that story in a simple, memorable way.

The art direction for INA is crafted around a focused view of our diverse planet in its grandiose scale. Layouts are created to "frame nature" and give context to the key messaging of INA. A varied color palette made up of bright, naturally-occurring colors provide a lot of energy to visual applications.

This project was completed in collaboration with Stasia Johnson Design.



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