The logo mark is built from intersecting triangles — embodying the concepts of inclusivity, togetherness, transparency, and change. Typically, environmental groups lean into organic forms. INA is all about creating a new approach – the logo mark helps tell that story in a simple, memorable way.
The art direction for INA is crafted around a focused view of our diverse planet in its grandiose scale. Layouts are created to "frame nature" and give context to the key messaging of INA. A varied color palette made up of bright, naturally-occurring colors provide a lot of energy to visual applications.
This project was completed in collaboration with Stasia Johnson Design.
I believe that our best work is done in the context of collaboration. I'd love to have a conversation with you or your team.