The logo mark is emblematic of the historic, architecturally-rich midtown area of of KC. Another point of emphasis was to create a logo mark that felt structural and dimensional. We created an M letterform with repeated elements and contained it within a circle for usability.
It was important to show elements of the city and community. This was the primary focus of the brand art direction. The use of bright colors and bold typography speak to outreach, celebration, and community-building.
I believe that our best work is done in the context of collaboration. I'd love to have a conversation with you or your team.