Malloy Law Firm is a practice that has been a bedrock in South Carolina for more than 20 years. They came to us in need of a brand update that would bring their practice into a new era.
We crafted their new brand identity to feel fresh and current while echoing the tradition and experience of the firm and its partners.
Typography is at the core of the Malloy brand expression. We built a system that combines a modern sans serif with a versatile but traditional-feeling serif.
The spatial elements that we created are derived from the shapes and angles within the logo mark. We call these "parallel lines" as they embody partnership and guidance - core values of Malloy Law Firm.
This project was completed in collaboration with Carbon Thread.