NinjaCat was quickly outgrowing their previous identity. They approached us in need of an update to drive their revised language and growth outlook. There was a good amount of existing equity in the previous brand identity so we laced up with a goal to refresh and redirect.
We wanted to develop a more versatile identity system for NinjaCat and this started with separating the symbol from the wordmark. This gave NinjaCat an identifier that feels elevated and unique on an enterprise level while still maintaining their fun, energetic voice.
This project was completed in collaboration with Stasia Johnson Design.
We're passionate about building brand identity systems that scale. Get in touch to schedule a conversation today!