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We worked with CFRC to craft a simple brand identity that would legitimize their presence and amplify their brand mission.
Deliverables:
Brand Identity System, Brand System Guidelines
The primary driver for the CFRC brand is to educate about pharmaceutical compounding in a clear and trustworthy manner. We built the logos to reflect that same purpose and be as simple and clear as possible while remaining ownable and unique.
The pill shape was obvious as we also wanted a way to segment information throughout brand content. Sometimes the lowest-hanging fruit is the right choice.
Brand content for CFRC uses a minimalist approach of 2-color layouts with lots of white space. The message is the mission and the message is serious. We felt that, for CFRC, a minimal approach to OOH brand content would help drive that message in a world that's full of busy and over-designed ads.
CFRC launched their brand and began educating with a consistent visualidentity and language.
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