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On Florida Time is a lifestyle brand creating unique, sustainable products for outdoor living.
Deliverables:
Logo Design, Brand Color Palette, Brand Typography
Built from a system of circles with individual offsets, the OFT logo is mathematically pure and simple. We believe that simple logos built with intention are memorable and stand the test of time.
The OFT logo mark resembles both a palm tree and waves crashing. The logo needed to feel nature-forward but not be rough or too organic in execution. Practically, the logo needed to be simple and clean because it is heat-branded on the actual product. Functionality is one of the keys to a great logo.
We worked with OFT while its first product was still being developed. After launching their brand and product, they were quickly picked up by a retailer.
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